Story behind the print: Age of Aquarius
Hi!
It’s been almost a year since we released new prints and a new collection.
To be completely honest, last year at this time, I was sure, the collection is done. I didn’t have the energy to create new pieces as the first collection wasn’t as well received as I hoped it would be. But you blown me away with support for our second collection and I’m so glad we are here. Every time I get a message from you about how happy you are with the purchase it makes me SO happy and it’s all worth it in the end. I created four different prints for SS23 and today I’ll introduce to you the first print I’ve created. What I learned in the past few years is that you love reading stories about the prints I’ve created and finding about what inspired them.
This is why I’ve decided to share behind the scenes about each print from our collection.
Prints are usually either created in-house by the textile designer, outsourced through freelance designers or bought from print studios.
Fashion brand owners usually don't create their own prints, and this is what makes this brand special as I create both prints for my fashion label and design clothes.
Third print of the collection is called Age of Aquarius,
after The 5th Dimension song “age of Aquarius”
“When the moon is in the Seventh House
And Jupiter aligns with Mard
The peace will guide the planets
And love will steer the stars
This is the dawning of the age of Aquarius
The age of Aquarius
Aquarius
Aquarius”
Age of Aquarius is the third print I created for the collection. I wanted to have one print in the collection that has a broader appeal and is more “simple” than the rest of them. This is also why I decided on a black and beige colour palette. “Lola” and “Penny Lane” prints are super colourful, “Little Wing” is calmer, but still quite colourful.
The “Age of Aquarius” print was inspired by the Art Nouveau & Vienna Secession. Art Nouveau is an international style of art, architecture and decorative arts and was popular between 1890 and 1910. It was inspired by natural forms of plants and flowers, and works also have a sense of movement. The style had its roots in Britain and became popular with floral designs of William Morris (who I’m a big fan of) - I’m pretty sure you’ve seen his works! (see below)
I actually loved Koloman Moser’s works, he was part of Vienna Secession movement and he inspired this particular design. He was an Austrian artist and had a great influence on twentieth-century graphic art.
The Vienna Secession is an art movement that is closely related to Art Nouveau and was formed in 1897 by group of Austrian artists, including Koloman and Gustav Klimt.
See some of his works below.
I wanted the print to be mystical and magical and resemble the mysteriousness of the universe and stars.
