Story behind the print: Penny Lane
Hi!
It’s been almost a year since we released new prints and a new collection.
To be completely honest, last year at this time, I was sure, the collection is done. I didn’t have the energy to create new pieces as the first collection wasn’t as well received as I hoped it would be. But you blown me away with support for our second collection and I’m so glad we are here. Every time I get a message from you about how happy you are with the purchase it makes me SO happy and it’s all worth it in the end. I created four different prints for SS23 and today I’ll introduce to you the first print I’ve created. What I learned in the past few years is that you love reading stories about the prints I’ve created and finding about what inspired them.
This is why I’ve decided to share behind the scenes about each print from our collection.
Prints are usually either created in-house by the textile designer, outsourced through freelance designers or bought from print studios.
Fashion brand owners usually don't create their own prints, and this is what makes this brand special as I create both prints for my fashion label and design clothes.
First print of the collection is called Penny Lane,
after The Beatles song “Penny Lane”.
Penny Lane print is actually the print that I’ve reimagined. This print was created after the illustration I created for my solo exhibition that I had during the summer in Ljubljana. It’s very similar, but in a completely different colour palette (see picture below). As there are three other prints in collection, and none of them is super “colourful”, I wanted this one to resemble the spirit of the sixties. I also loved the green version that I’ve created for my solo exhibition, but I felt it wouldn’t translate well to clothes.
The main inspiration for colour palette were The Beatles in their video for “Hello,Goodbye”. I always found their outfits in this video super fascinating. Big inspiration were also the outfits they wore during the Magical Mystery Tour album and overall during the late sixties.
You can see below some of the outfits I love the most (mostly from Pattie and George)
I wanted to create of a feeling being a teenager in the sixties, walking through a field of flowers and wearing super colourful hippie outfits.
Another inspiration was the nature. I wanted to create an abstract scene, that someone picking up the flowers on the summer evening is experiencing. I hope I managed to take you back to the sixties and seventies with this print.
I was also inspired by “Summer of Love”, a social phenomenon that occurred during the summer of 1976. I love the song “San Francisco (Be Sure To Wear Flowers in Your Hair)” which John Phillips from ban The Mamas & The Papas wrote for his friend Scott Mckenzie. The song promoted the Monterey Pop Festival that Philipps helped organise.
“If you're going to San Francisco, be sure to wear some flowers in your hair”
Above you can see the outline for the illustration. The outline is almost the same as for the solo exhibition, except the illustration for the solo exhibition couldn’t be made into a print, as it didn’t “connect” on the sides. I needed to create a repeating print to use on the fabrics.
